I’ve worked with family businesses and Fortune 500 companies, in all kinds of industries. I’ve learned an awful lot about the ways different companies sell their products.

But running a business has taught me even more. Like the value of saving a buck. A saving I can offer you. Because when you work with me, you get a top tier agency caliber writer, without agency mark-up and overhead.

Whether you need me to re-write your existing marketing material, or develop an integrated campaign from scratch, you’ll get the same level of professionalism and commitment.

If you know what you want to say, I can probably help you say it better. If you’re not quite sure what you want to say, I can help you figure it out.

By that, I don’t just mean finding a solution – but finding a solution the consumer can connect with and believe in; a solution that inspires a response.

Give me a call and tell me what you need, and I’ll tell you what I think. For free. Just give me a call on 416 884 6677 or email me.

And whether you call or not, here are 5 useful tips:

1. Impact

Some call it impact, others cutting through the clutter, whatever you call it impact is good. But impact without relevance will get you remembered for all the wrong reasons. The best writer in the world can’t write the wrong idea into the right one.

2. Who are you talking to?

I once had the President of a consumer electronics company override his own Marketing Director and drop a campaign they had just bought because he didn’t like it. He was in his late fifties; we were targeting 18-25 year olds. His disapproval probably meant we were on the right track.

3. Expectations

On a bank campaign, the brief was to get people to change banks. But the bank offered nothing its competitors didn’t. Well, when was the last time you changed your bank because of an advertising campaign? There are limits to what advertising can achieve. If your expectations are unrealistic – you’ll be disappointed.

4. Rewards

You may make the best product in your field, or in the world, but the consumer just wants to read their newspaper. If you’re going to ask them to invest their time reading your advertising, you’d better reward them. You reward them by entertaining or intriguing them, before you inform them about the benefits of your product.

5. Word of mouth.

Ask anyone, it’s the best kind of advertising. But it doesn’t just happen very often. You can encourage it, by producing advertising that gets people talking. When was the last time you heard a spontaneous comment about yours?

advertising • branding • brochures • direct mail • email marketing • flyers • name generation • press releases • print ads • sales kits • press kits • radio scripts • speech writing• TV scripts • web copy